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Writing with Intention: Exploring the Importance of Your Content and Audience Engagement

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Chapter 1: The Purpose Behind Your Writing

This article isn't aimed at those who enjoy writing purely for the sake of it. While many writers find joy in honing their craft or simply expressing themselves, I respect that approach. However, today’s discussion is intended for dedicated writers who aim to engage and educate their readers, focusing on the underlying purpose of their content.

What drives you to believe your writing holds value? Why should readers choose your work? What motivates you to write on certain topics over others? Is it genuine inspiration, or are you often unsure of what to write and simply put down whatever comes to mind?

It’s fascinating that many writers prefer specific topics and shy away from a broader range of subjects. Some even choose to write about themes they aren’t particularly fond of, simply because they seem easier to tackle. It appears that writers often embody two personas: one that enjoys reading and another that creates content.

Another point for reflection: why are you convinced that your viewpoint is the definitive answer to a dilemma? Many writers become defensive when readers propose alternative perspectives, often undervaluing their audience. Why is it so important for you to have readers embrace your perspective? Isn’t it possible that seeking validation can lead to insecurity in your writing?

Let’s delve into the concept of readership. Do you expect others to reciprocate your engagement with their content? How can you gauge the improvement of your writing if you rely solely on a read-for-read model? Are your readers engaging with your work to learn something new, or are they simply looking for a return on their investment?

Do you genuinely consider feedback, seeking to understand how your piece resonates with others? Or do you merely acknowledge the comments, feeling a sense of validation? Beyond views and exchanges, how often do you attempt to comprehend your readers’ perspectives and adapt your content accordingly?

My final question is: what do you hope to achieve by capturing your readers’ attention? When crafting an article, do you outline a lesson beforehand, or do you trust that the reader will discern the message on their own? Are you mindful of the effectiveness of the lessons you aim to convey?

Consider a writer discussing the adverse effects of excessive sexual activity. What message are they trying to communicate? Are they encouraging moderation, or is the piece merely an attempt to provide insight without addressing the needs of those struggling with such issues? What real value does that article offer to those it intends to reach?

Chapter 2: Key Considerations Before You Write

Before you begin writing, contemplate why a potential reader on social platforms would find your piece intriguing. How can you set yourself apart from AI-generated content or generic articles? Additionally, think about how to cultivate a loyal readership that eagerly anticipates your work.

Poets often evoke strong emotions, drawing in readers who seek that emotional connection. Others may share captivating nonfiction narratives that resonate deeply. What drives readers to revisit your writing? Is it your personal experiences? Reflect on this.

If you struggle to answer these questions, you might find it challenging to maintain your writing momentum for several reasons:

  1. If your writing is solely about your experiences, you may soon run out of fresh ideas. Therefore, learning to draw inspiration from your readers is crucial.
  2. A lack of engagement will significantly decrease your content’s visibility. You must create pieces that organically draw in your audience.
  3. Readers will disengage if they no longer resonate with your viewpoints. It’s essential to adapt your tone and discuss topics from their perspective.

Many writers reach out to me daily for feedback; I appreciate that, but why the insistence? If your writing is engaging, I will naturally seek it out. If you interact with my content, I will reciprocate. Writers possess the power to attract readers who find value in their work. If you have to continually remind readers to engage, it may indicate a disconnect in understanding their needs.

Take a moment to reflect on your writing and its value to readers. Numerous comments express dissatisfaction with the content’s lack of engagement. Is it the readers' impatience, or is it a reflection of the writers’ failure to produce compelling material?

Should You Revise Your Writing Approach?

After reflecting on this discussion, consider the following adjustments you might implement in your writing:

  • Dedicate time to understanding what captivates your readers to foster a more organic following.
  • Assess the lessons you impart to ensure they are actionable and beneficial to your audience.
  • Take feedback seriously, using it to generate meaningful discussions.
  • Respect differing opinions and respond constructively to connect with a diverse readership.

Wishing you a fantastic day ahead!

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— © Nour Boustani 2023

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