Essential Insurance Strategies to Safeguard Your Business
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Chapter 1: The Importance of Insurance for Businesses
Whether large or small, every business requires insurance to ensure it can rebound and continue operations following financial disruptions or disasters.
"This is a crucial topic that many in the marketing and business sectors overlook," stated Ivana Taylor, owner of DIYMarketers, an organization dedicated to assisting small business owners in managing their challenges. Together with her colleague, Iva Ignjatovic, a marketing and business consultant, they discussed insights with Alyxandria Johnson from Colfax Insurance, a firm specializing in various insurance types including commercial, life, and auto.
Insurance is vital for companies of all scales.
"Business insurance provides necessary coverage in scenarios where we sell products or services," Johnson explained. "It offers enhanced liability protection, shields your business from potential financial losses during regular operations, and includes errors and omissions coverage."
Taylor found herself needing insurance as part of her contract obligations and is now in search of additional policies. This comes in light of data indicating that approximately 40 percent of small business owners may face losses within the next decade, according to The Balance.
"I currently lack insurance," admitted Ignjatovic. "I usually rely on my own resources, which isn’t something I would suggest for others, but it has worked for me thus far."
When it comes to insurance inquiries, several common concerns often arise, which Johnson outlined:
- Pricing
- Coverage comparisons with competitors
- Eligibility for insurance
- Customization of coverage for unique business needs
Pandemic Impact
"The year 2020 posed significant challenges as many insurance providers had to manage a surge in claims, impacting their ability to pay out," Johnson noted.
She advocates for a variety of policies, especially those mandated by law.
"It’s crucial to secure liability coverage," Johnson emphasized. "Additionally, looking into errors and omissions can be beneficial in cases of miscommunication. Many insurers also provide specialized coverages."
"There are regulations requiring insurance companies to reserve funds for large claims," she added. "However, if all clients need to file claims simultaneously—as many did in 2020—those reserves may still fall short."
Taylor is eager to prepare for any potential economic downturns in the future.
"My main inquiry is whether there’s a business insurance option that would provide payouts during disruptions like a financial crisis, pandemic, or natural disaster," she said. "I would definitely invest in that."
Good financial management is key to achieving a more secure future.
"We often discuss insurance for small businesses, but what about freelancers or solopreneurs?" Ignjatovic questioned. "How can they protect their enterprises? Is it even worthwhile?"
A Broad Spectrum of Coverage
This is an important consideration since insurers handle various claims.
"The most frequent claims I've witnessed are universal across industries—slip and fall incidents, theft, or damages caused by weather, water, or fire," Johnson revealed. "While auto claims do occur, they are less common than these other types."
"If you hold auto insurance, some coverage will extend to rentals from car hire companies," she added. "We had a case where a rental service attempted to collect damages despite our client not being at fault. We had to intervene."
Cybersecurity claims are on the rise as well.
"Some businesses have cybersecurity included in their insurance packages, while others can purchase it separately or as an add-on," Johnson said. "This is increasingly sought after in small business insurance."
Traditional insurance policies are also adapting to modern needs.
"As more people operate entirely online, new packages are being created to meet their requirements," Johnson explained. "It simply takes a few questions to determine the best fit for each business."
Nonetheless, many businesses still forgo insurance. Business News Daily reports that 44 percent of 30,000 surveyed business owners have never obtained insurance.
"Claim frequency varies by industry," Ignjatovic said. "Theft or customer injury claims are notable examples."
Insurance: A Necessity or an Option?
Debates persist among insurers and policyholders regarding whether a certain level of business insurance should be mandated, similar to car insurance.
"I believe it should be a requirement," Johnson stated. "Having a minimum level of car insurance protects both yourself and others. In the event of claims or lawsuits, business insurance could be the difference between financial ruin and survival."
"I can’t speak for all insurers, but at Farmers, we offer a comprehensive package policy—the business owner's policy—which encompasses a variety of coverage options that can be tailored as needed," she added.
Taylor remains cautious about the necessity of insurance.
"I'm unsure," she confessed. "If business insurance could prevent an economic or operational collapse, I'd be more inclined to invest. But if it doesn’t safeguard against all risks, is it worth it?"
Both Ignjatovic and Johnson express concerns over potential mandatory insurance requirements, suggesting they could negatively impact small businesses.
Insurance offers both advantages and disadvantages.
"The primary complaint I hear about business insurance is the cost," Johnson noted. "Having insurance not only protects the business but also your personal assets in lawsuits stemming from business activities."
Understanding the Benefits
Naturally, Taylor is interested in the advantages that insurance can provide.
"The primary benefit of any insurance is risk mitigation, preventing catastrophic losses that could devastate your business," she said. "For those of us involved in content creation, unforeseen negative feedback is always a possibility."
According to a survey by Advisor Smith, 76.2 percent of small business owners reported experiencing an event in 2020 that could have led to a claim.
"You might have your damages covered, but the claim processing duration can be challenging for small businesses," Ignjatovic pointed out. "This is why we needed to discuss this topic."
From the outset, businesses should consider securing insurance.
"As soon as you have a product or service, the necessary licenses, and a business name, it's time to research insurance providers and obtain quotes," Johnson advised. "Ask questions and consult with others in your field about their experiences."
In Taylor's opinion, businesses holding inventory should absolutely invest in insurance. Alongside fellow entrepreneurs, she recognizes the heightened importance of financial protection.
"If your only business asset is a laptop, insurance may not be essential," Ignjatovic explained. "It depends on the data involved and how long it would take to replace the device if it were damaged. Always ensure your files are backed up."
Top Two Concerns
Common concerns among small business owners often revolve around insurance.
"The two primary worries we encounter are loss of income or cash flow and the inability to continue operations," Johnson stated. "There’s also a rising interest in errors and omissions and cybersecurity coverages."
"Certain coverages can be acquired to assist in specific situations, but they generally come with time limits on payouts," she cautioned. "Shutting down operations would necessitate valid reasons to qualify for payments."
Setbacks are a regular part of business life.
"Some insurance packages include provisions for disruptions to normal operations that could halt income," Johnson explained. "These policies will compensate for the lost revenue.
"The most common scenarios I've observed involve nature-related disruptions, interference from another business, or physical barriers," she added. "This could be something like road repairs blocking access to a shop or restaurant."
The cyclical nature of the economy also warrants consideration.
"I've noticed significant business disruptions occur roughly every eight years," Taylor remarked. "It's crucial to safeguard your interests."
According to The Balance, theft and burglary are the most frequent claims associated with business insurance, with 20 percent of small businesses filing claims for theft.
"Business insurance can be costly," Ignjatovic noted. "You need to allocate funds for it, and it may feel like a loss if you never need to utilize it. However, having insurance can be invaluable during tough times."
Evaluating the Financial Commitment
Ignjatovic expressed uncertainty about the costs associated with insurance when assessing its value.
"This varies for everyone," Johnson clarified. "There’s an average market rate you can anticipate, depending on your industry. Rates can fluctuate every few years, so it’s wise to shop around every two to three years."
Perceptions of cost often depend on business size.
"For my home-based business, I’d estimate about $500 annually for insurance," Taylor said. "I worry about a significant campaign for a major brand going wrong."
"I'm sure you can insure a wide range of things, but it might be prohibitively expensive for small businesses," she added.
A financial cushion can be crucial for both personal and business expenses, as detailed in a DIYMarketers post, "How to Monetize Your Expertise with Multiple Streams of Income."
"In the U.S., all businesses must comply with federal mandates for workers' compensation, unemployment, and disability insurance, although this can be ambiguous for solo entrepreneurs," Johnson stated. "I would argue that some level of coverage is always advisable."
"If your home were to catch fire and all your materials were destroyed, depending on your homeowner's policy, some losses might be covered," she explained. "With a basic policy, those losses may not be, but many insurers offer additional coverages for a small fee."
Getting Quotes and Asking Questions
Currently, Taylor’s company generates income through blogging and Google ads, for which she lacks insurance.
"For my business, insurance isn’t necessary," Ignjatovic remarked. "My primary concern is safeguarding my data and that of my clients rather than insuring my computer."
When assessing insurance providers, Taylor prioritizes finding someone who understands her goals and isn’t overly aggressive in selling.
Johnson recommends these shopping strategies and inquiries:
- Gather multiple quotes and ask questions.
- What unique coverages do you offer?
- What are the typical claims you see from businesses like mine?
- Do you have a specialist for business insurance?
- How frequently do you conduct policy reviews?
"Comprehending your policy is paramount," Johnson advised. "Working with an agent willing to explain even the smallest details can make a significant difference."
About the Author
Jim Katzaman is a manager at Largo Financial Services and has experience in public affairs with the Air Force and federal government. Connect with him on Twitter, Facebook, and LinkedIn.
Disclaimer
This article serves informational purposes only and should not be considered financial advice. Always consult a financial professional before making significant financial decisions.
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