Discover Your Unique Creator Voice Through 5 Engaging Exercises
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Chapter 1: Embracing Originality in a Copycat World
Navigating the creative landscape can be challenging, particularly when it feels like everyone is echoing one another. Many content creators, myself included, often grapple with the sensation of being just another copycat. This feeling is entirely understandable. We draw inspiration from various sources, consume vast amounts of content, and engage with countless profiles weekly. This exposure naturally influences our thoughts and creations.
The reality is: many ideas have been articulated in some form already. The key isn't to wait for a groundbreaking, entirely original concept to emerge. Instead, your task is to approach existing ideas from a fresh perspective. Here are some exercises designed to help you discover your own unique voice, allowing your words to resonate as a true reflection of your personal brand.
Section 1.1: Expressing Ideas Creatively
Articulate One Idea in Multiple Ways
Since many concepts have been discussed, your objective should be to present them uniquely. A valuable exercise is to take an idea you wish to convey and brainstorm five to ten different expressions of it. For instance, consider the phrase "Just do it." You could:
Share a motivational quote from a well-known figure.
- Create an image that visually represents the sentiment, similar to the work of Alex Llull on Twitter.
- Craft a short poem around the theme.
- Tweet variations like "Done is better than perfect," "Don't hesitate," or simply "Action!"
Each rendition is distinctive and contributes to the brand identity you're developing.
Subsection 1.1.1: Harnessing Personal Experience
Lean on Your Own Experiences Rather Than Research
While studies and research can lend credibility to your arguments, they are widely accessible to anyone. In contrast, your personal stories and experiences are irreplaceable. For example, while many can claim expertise in public relations, only I can recount my work with brands like Jägermeister or the Global Peter Drucker Forum. Your unique experiences form the foundation of your expertise, compelling your audience to seek your insights over those of your competitors.
Section 1.2: Focus on Your Work
Create Without Looking at Others' Work
A common mistake I've made is referencing others' work while crafting my own. I believed I needed inspiration to produce my best content, but it often stifled my creativity. Marie Forleo advises that when producing content—be it for a blog, podcast, or digital product—you should refrain from examining others' creations during the process. Instead, analyze inspiring works beforehand to establish your direction and framework. Once you're ready to create, eliminate distractions and focus solely on your thoughts.
Chapter 2: Seeking Feedback
The first video titled "Find Your Natural and True Voice Vocal Exercise" offers valuable exercises to help you discover your authentic vocal expression.
Consult Friends and Family for Authenticity
We’ve all encountered that moment when a loved one says something like, "That doesn't sound like you at all." For your content, strive for the opposite reaction—aim for your audience to think, "This is so characteristic of [Your Name]." Whenever you feel uncertain, share your articles, tweets, videos, or podcasts with trusted friends or family members. Seek their feedback not just on grammar, but on whether the content resonates with your authentic voice. If they feel they are hearing you, you’re on the right track.
The second video, "5 Easy Vocal Exercises To Develop A Powerful Sounding Voice," provides practical tips for enhancing your vocal performance, aiding you in finding your distinctive sound.
Think of Yourself as a Curator Rather Than a Creator
Many aspiring entrepreneurs see the role of creator as the ultimate goal. However, curating content is an equally essential task. By sourcing and assembling the finest pieces of information for your audience, you contribute significantly to their experience. Sometimes, your insights can elevate existing content to new heights. For instance, a conversation I had on LinkedIn added a layer of depth to my initial thoughts.
If you find yourself struggling to generate original content, don't be disheartened. Instead, gather outstanding pieces from your influences and share your perspectives. One day, you might even compile personal collections on specific topics, showcasing unique content distribution.
Your Key Takeaways
It's perfectly normal to struggle with finding your voice. Developing a unique brand voice is a gradual process, not an overnight achievement. Most of us spend considerable time experimenting with writing, speaking, and shifting directions before we identify what aligns with our brand.
The most crucial step is to begin creating. Dedicate time to write, record, or produce, and employ the techniques discussed to explore your brand's tone. In the end, you will undoubtedly carve out your distinctive voice.
For additional insights on brand growth, don't miss out on your FREE Media Pitch Guide—three simple steps to secure media coverage for your brand. Enjoy reading on Medium? Consider a membership for comprehensive access.