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Here's How to Create Your Freelance Writing Portfolio from Ground Zero

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Chapter 1: Understanding the Freelance Writing Dilemma

Reflecting on your initial job search, it’s likely you faced the common dilemma of lacking experience, yet being expected to provide it. This issue resonates deeply with new freelance writers. The paradox is clear: how can you showcase writing samples when you haven't been compensated for your work? If you're considering branching into writing fields outside your previous jobs or education, this challenge can seem insurmountable.

However, there's a solution. Many aspiring freelance writers have felt trapped in this cycle, yet there is a way to overcome it. Let's explore how you can break through this barrier.

Section 1.1: Unearthing Hidden Writing Experience

Surprisingly, most individuals I've coached discover they possess more writing experience than they initially believed. Thus, the first step in establishing your writing portfolio is to revisit your past experiences. You might think you have no relevant background, but I assure you, there are valuable skills you can leverage.

Begin by compiling a comprehensive list of every job you've held. No position is too trivial to include. This should encompass not only professional roles but also volunteer work and activities that showcase your writing abilities. Did you ever run a lemonade stand or help with school newsletters? Include it all.

Once your list is complete, scrutinize it for writing-related tasks. Consider whether you:

  • Compiled a newsletter for a team or organization?
  • Engaged in persuasive communication, convincing others to participate in events?
  • Contributed to any form of written content during your education or community involvement?

Almost every experience will likely reveal some connection to writing. Recognizing these instances will highlight your actual writing background.

Subsection 1.1.1: Exploring Your Unique Writing Niche

Finding your writing niche

Section 1.2: Identifying Your Writing Strengths

Now that you've assessed your writing history, it’s time to pinpoint your writing strengths. Create four lists:

  1. Your existing skills: What do you excel at, even if it's not your favorite task?
  2. Aspirations: What abilities would you like to cultivate?
  3. Interests: Are you passionate about specific topics like TV shows, gardening, or home design?
  4. Unique experiences: Reflect on your life, travels, or noteworthy events.

Circle three to five topics from your lists that resonate with you. To gauge their viability, use tools like Keywords Everywhere or UberSuggest to check their popularity and competition.

Chapter 2: Crafting Your Portfolio

The first video, "How to Create a WINNING Freelance Writing Portfolio (NO experience necessary)," offers valuable insights on beginning your portfolio journey.

To build your portfolio, it's often recommended to create a dedicated website for your writing services. While this advice holds merit, it also comes with a learning curve. If you're starting from scratch and want to avoid the extensive setup process, consider utilizing portfolio services like Authory, Clippings.me, or JournoPortfolio. These platforms allow you to upload your work quickly and cost-effectively.

As you build your portfolio, aim to draft three to five writing samples. If time is tight, consider self-publishing your work on platforms like Medium or Quora. These links can serve as interim pieces in your portfolio until you accumulate more polished work.

The second video, "Starting From Scratch, Here's How to Build Your Writing Portfolio," provides additional tips on portfolio creation.

Once you have a professional email and a few strong writing samples, you're ready to approach potential clients. Gradually work on developing your website as you gain experience and build a collection of published works. If you're seeking further guidance on finding clients, consider attending my webinar, "How to Find Freelance Clients and Get Paid."

Meg Stewart, with nearly two decades of freelancing under her belt, aims to empower writers and enhance online business practices. She runs Freelance Ladder, a platform designed to help writers earn their worth while assisting solopreneurs in thriving online. Meg resides in Northeast Ohio with her family and pets.

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